News

2014-04-14

Urban Architecture was invited to attend the 9th Kinpan Award Launching Ceremony

Yu Zhifeng, founding partner of Urban Architecture, was invited to attend 2014 Real Estate Development Design Annual Meeting & the 9th Golden Plate Award Activity Week Launching Ceremony organized by Times House and expressed wonderful views about “how to build excellent houses in China” on April 10, 2014.

In this meeting, Yu Zhifeng exquisitely explained the 8th Kinpan Award-winning project - Beijing Greenland Central Plaza (annual best office building in Beijing competition area) from the perspective of Urban Architecture’s design philosophy “imagination + refinement”, and provided unique insights about “how to build excellent houses in China”. Yu Zhifeng believed that a real excellent house shall comply with two measuring sticks including “site-specific” and “place spirit”. Given severe homogenization of urban construction, incorporating local temperament and emphasizing site-specific sense are essential key points for excellent house; subject to current rapid e-commerce development, the project capable of encouraging the happening of story and having extremely strong sense of place is another indispensable yardstick for excellent house. Urban Architecture always spares no efforts in encouraging architects to value user’s feeling while persisting in high professional level of “imagination + refinement” so as to create excellent houses with certain spirit of perseverance.


 

Yu Zhifeng, founding partner of Urban Architecture, boosts the launch of the 9th Gold Circle Award

Yu Zhifeng (2nd from left) expresses wonderful views about “how to build excellent houses in China”

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